
License popular audio -TikTok places many restrictions on the sounds brands can pick and use from within the app.In order to capitalize on this, here’s what brands must do on TikTok: Users say that the sound they experience on TikTok is fun at a 66% higher rate compared to other similar platforms.Īccording to TikTok, sound is anti-scroll and helps audiences hear and feel what you’re saying. On TikTok, that’s way less effective.Īccording to the research led by TikTok, users are more receptive to sound within the ads than they’re on other platforms. TikTok is the only social media channel where audio raises purchase intent and brand favorabilityīe it any other platform, I would have recommended adding captions and using other ways to generate interest in your video.73% of users say that they stop and pay attention to ads on TikTok that come with audio.


Today we’re teaching you how you can easily make your own TikTok sounds, all the different ways you can go about it, and some fun facts about just how important audio is to the rise of TikTok. TikTok sounds are the key ingredient of the TikTok experience.
